Launching the Global Platform for Sustainable Natural Rubber

Natural rubber is a crucial element of tire production and one reason Tire Industry Project (TIP) members want to ensure the sustainable production and supply of natural rubber.

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Sustainable natural rubber, a Tire Industry Project priority

This, of course, means looking after the people, communities and natural resources touched by natural rubber production and supply – which all stand to benefit from the creation and adoption of sustainable practices and businesses.

TIP leading change

The tire industry consumes around 70 percent of natural rubber in the world and demand for natural rubber is growing, which throws into sharp relief the various social, economic and environmental opportunities associated with the production of this important commodity.

Together with other stakeholders, TIP members are working to transform the natural rubber supply chain for the better in developing the Global Platform for Sustainable Natural Rubber (GPSNR) – an independent platform to lead improvements in the socio-economic and environmental performance of the natural rubber value chain.

An ambitious and wide-reaching set of priorities

Twelve months of stakeholder collaboration have resulted in development of an ambitious, wide-reaching, common set of priorities for the natural rubber supply chain. The GPSNR will work to harmonize standards to improve respect for human rights, prevent land-grabbing, protect biodiversity and water resources, improve yields, and increase supply chain transparency and traceability.

Mainstreaming for meaningful change

A review of comparable supply chain sustainability initiatives revealed that the mainstreaming of good practices is linked to the delivery of meaningful change at the global level. This is something that requires actionable commitment from the entire supply chain, and numerous different stakeholder groups have important roles to play. In the case of natural rubber, this includes tire manufacturers and other natural rubber-using industries (such as those producing rubber gloves, condoms and other engineered products), natural rubber suppliers and processors, representatives of individual smallholder producers, vehicle manufacturers, and non-governmental organizations.

Binding commitments

A chain is only as strong as its weakest link; it is in the interest of the entire supply chain to ensure sustainable standards are met and maintained. The GPSNR will have clear membership criteria and supply chain standards that members must commit to maintain effective involvement. Members of the GPSNR will undertake binding commitments, and the GPSNR will constructively address failures to honor those commitments and act decisively in the event of noncompliance with remedial measures.

Industry backed, collaboratively driven

TIP has spearheaded development of the GPSNR and will provide initial support for the platform during its first two years of start-up and operation. This necessary level of support ensures basic operations during the establishment of a paying membership base. From launch, the platform will be independently managed with governance and decision making overseen by a representative group of stakeholders.

TIP has employed a truly collaborative effort to ready the GPSNR for launch, and that spirit of collaboration will define the actions of the platform going forward. TIP is confident that the diverse interests, experiences, areas of expertise, and motivations represented within the GPSNR will combine to deliver a successful, sustainable natural rubber supply chain.

Join the platform

If you are a natural rubber stakeholder and would like to learn more about the GPSNR and membership opportunities, please contact stefano.savi@gpsnr.org

October 9, 2018

More To Explore

Shared Responsibility in Action: Goodyear and GM Support Smallholder Rubber in Indonesia

Indonesia is the world’s second-largest producer of natural rubber, a material vital to the global tire and automotive supply chain, which consumes more than 70% of global production. However, the country’s smallholder farmers, who produce the majority of this rubber, face mounting challenges, including aging tree stock, limited technical support, and decreasing participation from younger generations.

Figure. 1

To help address these structural issues, The Goodyear Tire & Rubber Company has supported the Smallholder GAP Coaching Project since its launch in 2022 under the Global Platform for Sustainable Natural Rubber (GPSNR). In its third phase (September 2024 to September 2025), Goodyear is joined by General Motors (GM) as a co-funder. As shown in Fig. 1, this phase has exceeded its target, reaching 2,767 smallholders in South Sumatra (target: 2,700).

Coaching the Next Generation

This project established participation targets of at least 40% women and 20% youth. By July 2025, these benchmarks were not only met but exceeded — 1,182 women (109%) and 791 youth (146%) have received coaching.

One of these youth participants is a 24-year-old farmer from South Sumatra who manages a 1.5-hectare rubber plot inherited from her family. Despite challenges, she continues to tap daily and maintain the farm herself. Through the project, a farm assessment revealed previously undiagnosed leaf disease. With targeted support, she learned to identify early symptoms, adopt better tapping practices, and implement yield-improving interventions.

Planting for the Future, Earning in the Present

In Musi Rawas, the project’s sole demonstration plot highlights how regenerative practices can offer both environmental and economic benefits. The 0.25-hectare agroforestry site, managed by 54-year-old Subarni, was converted from a 33-year-old jungle rubber plot into a more productive and diversified system.

With support from the project implementation team, Subarni replanted 120 improved rubber clones and intercropped the land with bananas, peanuts, and durian. The peanuts alone are expected to yield approximately 150 kilograms every four months, beginning in July 2025 — a critical alternate source of income during the long replanting period.

“Normally, you wait years after replanting rubber before seeing any return,” he said. “Now, I see income while waiting too, and that gives me the motivation to keep going.”

Beyond immediate income, long-term investments like durian, a high-value crop locally known for its premium quality, reflect how smallholders are planning beyond subsistence. The demonstration plot now serves as a practical model for neighbouring farmers exploring integrated, sustainable rubber production.

Digital Tools for Real-World Change

Complementing in-person coaching is RubberWiki, a mobile app developed to extend learning beyond the field. As of July 2025, 549 farmers have been successfully onboarded, just over the initial target of 540.

The app offers training modules and real-time rubber price updates, which have proven especially valuable. “I check it almost every day,” said 40-year-old Partini, who uses it to monitor price fluctuations. Others, like 35-year-old Ari, revisit coaching content through the app in the evenings.

By offering flexible, on-demand learning, RubberWiki helps ensure that farmers can continue to build knowledge and confidence well after formal sessions have concluded.

A Model for Shared Industry Commitment

Goodyear has supported the GAP Coaching Project since its earliest days, recognizing that smallholders form the backbone of the global natural rubber value chain. In Phase 3, Goodyear invited General Motors to co-fund the initiative, reflecting a growing movement toward shared accountability across the supply chain.

“Smallholders are the foundation of the natural rubber industry,” said Chuan Heng, Associate Director, GOCPL Natural Rubber, Goodyear. “And, Goodyear, as part of GPSNR, engages in programs that support the natural rubber industry’s move towards a more sustainable supply chain.“

General Motors’ contribution also highlights its broader commitment to responsible sourcing. By funding smallholder-centred programs like this, GM is helping to ensure that sustainability principles are embedded at the very beginning of the rubber lifecycle, where real transformation begins.

Together, Goodyear and GM have shown that when downstream actors work together, the impact is tangible: higher participation from women and youth, expanded access to digital tools, and better agronomic outcomes for thousands of smallholders.

GPSNR Secretariat November 7, 2025

News

GPSNR Working Groups Update: March 2023

The strategy and objectives working group

Both the sub working groups under the umbrella of the Strategy and Objectives WG are occupied with some critical milestones. The Risk Subgroup has received the final draft for the risk assessment framework by ASI, and will be working on piloting the framework and the next steps. The Risk Subgroup would also be looking at guidance on traceability enhancement based on pilot field trials and other data from members, and they have started a series of traceability tools webinar sessions with tool providers and member companies and planning on the second session. The next webinar is on 26th April, and you can register for it here.

On the other hand, the Assurance Model taskforce is streamlining the category specific KPIs along with the members journey/assurance model blueprint that was finalised during the latest hybrid meetings. You can find more context in the minutes here or reach out for questions on info@gpsnr.org.

The smallholder representation working group:

Along with the work on the smallholder policy equivalent for which the WG has already sent out an all-member survey and initiating the HCSA-HCVN NR Smallholder Toolkit Field Trials, they are preparing for the decided merger with the capacity building working group. More details on how this will play out can be found here.

The policy toolbox working group:

The group is working on a tender to Crosswalk RR framework with CDP Forest and GRI Reporting, while aligning with the Assurance Model taskforce on the KPI on due diligence.

The smallholders representation & capacity building working group:

As a newly merged working group, they continue to perform the duties of the two old working groups, including overseeing the on-ground projects in Indonesia and Thailand. At the same time, they are focussing on finalising their new TOR and agroforestry/income diversification strategies. Members who wish to continue in the SCB WG and any National Subgroup or Task Force should write to the Secretariat, indicating their organisation, name, email and the national subgroup or taskforce they are interested in participating in.

The shared responsibility working group:

As per the decisions taken on the next steps during the hybrid meetings in January-February, the group is working with the Tiremaker category on streamlining a proposal on shared investment while also completing the deliverables on the other pillars. They are also aligning with the Assurance Model taskforce on how the KPIs will integrate into the Shared Investment mechanism. They have completed 40% of the progress they committed to on all three pillars during the in-person meetings so far.

GPSNR Secretariat March 29, 2023