GPSNR Working Groups Update: December 2020

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Strategy and Objectives Working Group

The Working Group has received several bids in response to the Request for Proposal (RFP) for a study on environmental impacts, and risks, in the natural rubber value chain that was published in November. The Working Group has shortlisted three candidates and, as part of the evaluation process, will be conducting with these candidates in January 2021 before awarding the bid to the successful candidate. 

The Working Group is also starting on the Theory of Change document update, an exercise which will involve all other Working Groups. This will take place in January 2021. The Equity sub-Group is preparing summary documents for the living income studies and is planning to present the studies to GPSNR members in early 2021.

‘Policy Toolbox’ Working Group

The Working Group has finalized the Baseline Reporting Requirements and these will go to the Executive Committee for review. The Working Group is also developing a Request for Proposal for a consultant to work on the implementation guidance and reporting requirements.

‘Capacity Building’ Working Group

Since the last update, the Good Agricultural Practices (GAP) Task Force has had their first kickoff call and is beginning the work to identify and/or refine guiding principles for GAPs appropriate for the sustainable production of natural rubber.

The Working Group is also engaging the Executive Committee on their comments regarding the proposed capacity building strategies for four focus countries.

‘Traceability and Transparency’ Working Group

In early December, the Working Group onboarded smallholders from Indonesia and Côte d’Ivoire into the group, with the smallholders participating in their first meeting on 10 December. 

Aside from reviewing the Working Group’s Terms of Reference (ToR) and its objectives moving forward, the Working Group will also be starting to develop recommendations for members on traceability and transparency tools in early 2021.

Smallholder Representation Working Group

The revised ToR for the Working Group is undergoing a final review, following which it will be sent to the Executive Committee for approval. 

The Working Group has also formalised a document that defines the role and key tasks of a Country Champion. So far, Country Champions have been actively involved in organizing and arranging national calls, supporting smallholder engagement, and providing technical and linguistic assistance.   

As part of the Working Group’s revamp, it will be undergoing a membership refresh. Part of this will also involve smallholders being onboarded into the Working Group in 2021.  The Working Group is also looking into onboarding smallholders from Cambodia. Any GPSNR members who have operations in Cambodia or partners working in Cambodia who can help to identify potential smallholders for an onboarding workshop are welcome to reach out to the Working Group’s Co-Chairs, Ulrich Antoni and Julian Oram.

More To Explore

Shared Responsibility in Action: Goodyear and GM Support Smallholder Rubber in Indonesia

Indonesia is the world’s second-largest producer of natural rubber, a material vital to the global tire and automotive supply chain, which consumes more than 70% of global production. However, the country’s smallholder farmers, who produce the majority of this rubber, face mounting challenges, including aging tree stock, limited technical support, and decreasing participation from younger generations.

Figure. 1

To help address these structural issues, The Goodyear Tire & Rubber Company has supported the Smallholder GAP Coaching Project since its launch in 2022 under the Global Platform for Sustainable Natural Rubber (GPSNR). In its third phase (September 2024 to September 2025), Goodyear is joined by General Motors (GM) as a co-funder. As shown in Fig. 1, this phase has exceeded its target, reaching 2,767 smallholders in South Sumatra (target: 2,700).

 

Coaching the Next Generation

This project established participation targets of at least 40% women and 20% youth. By July 2025, these benchmarks were not only met but exceeded — 1,182 women (109%) and 791 youth (146%) have received coaching.

One of these youth participants is a 24-year-old farmer from South Sumatra who manages a 1.5-hectare rubber plot inherited from her family. Despite challenges, she continues to tap daily and maintain the farm herself. Through the project, a farm assessment revealed previously undiagnosed leaf disease. With targeted support, she learned to identify early symptoms, adopt better tapping practices, and implement yield-improving interventions.

 

Planting for the Future, Earning in the Present

 In Musi Rawas, the project’s sole demonstration plot highlights how regenerative practices can offer both environmental and economic benefits. The 0.25-hectare agroforestry site, managed by 54-year-old Subarni, was converted from a 33-year-old jungle rubber plot into a more productive and diversified system.

With support from the project implementation team, Subarni replanted 120 improved rubber clones and intercropped the land with bananas, peanuts, and durian. The peanuts alone are expected to yield approximately 150 kilograms every four months, beginning in July 2025 — a critical alternate source of income during the long replanting period.

“Normally, you wait years after replanting rubber before seeing any return,” he said. “Now, I see income while waiting too, and that gives me the motivation to keep going.”

Beyond immediate income, long-term investments like durian, a high-value crop locally known for its premium quality, reflect how smallholders are planning beyond subsistence. The demonstration plot now serves as a practical model for neighbouring farmers exploring integrated, sustainable rubber production.

 

Digital Tools for Real-World Change

Complementing in-person coaching is RubberWiki, a mobile app developed to extend learning beyond the field. As of July 2025, 549 farmers have been successfully onboarded, just over the initial target of 540.

The app offers training modules and real-time rubber price updates, which have proven especially valuable. “I check it almost every day,” said 40-year-old Partini, who uses it to monitor price fluctuations. Others, like 35-year-old Ari, revisit coaching content through the app in the evenings.

By offering flexible, on-demand learning, RubberWiki helps ensure that farmers can continue to build knowledge and confidence well after formal sessions have concluded.

 

A Model for Shared Industry Commitment

Goodyear has supported the GAP Coaching Project since its earliest days, recognizing that smallholders form the backbone of the global natural rubber value chain. In Phase 3, Goodyear invited General Motors to co-fund the initiative, reflecting a growing movement toward shared accountability across the supply chain.

“Smallholders are the foundation of the natural rubber industry,” said Chuan Heng, Associate Director, GOCPL Natural Rubber, Goodyear. “And, Goodyear, as part of GPSNR, engages in programs that support the natural rubber industry’s move towards a more sustainable supply chain.

General Motors’ contribution also highlights its broader commitment to responsible sourcing. By funding smallholder-centred programs like this, GM is helping to ensure that sustainability principles are embedded at the very beginning of the rubber lifecycle, where real transformation begins.

Together, Goodyear and GM have shown that when downstream actors work together, the impact is tangible: higher participation from women and youth, expanded access to digital tools, and better agronomic outcomes for thousands of smallholders.

News

Maintaining Alignment in GPSNR’s Strategic Outlook

As the mid-year mark approaches, our Working Groups continue to make progress in their respective areas of focus. In spite of the setbacks brought about by the COVID-19 pandemic, group calls and discussions remain as scheduled, with every intention to have deliverables ready for approval or presentation at the General Assembly 2020.

Final text for the proposed policy components and baseline reporting requirements, developed by the Policy Toolbox Working Group, have been proposed. The documents are being circulated for approval within the Working Group before being submitted to the Executive Committee. A pilot testing phase for the reporting requirements will be launched shortly after. More details on this will be released soon.

Along with the finalization of the Terms of References for the two pilot proposals, the Traceability and Transparency Working Group is also developing a budget and timeline for these pilot proposals, to be submitted to the Executive Committee for approval.   

While there have been efforts between Working Groups revolving around calibration and aligning, the importance of alignment with all Working Groups is increasingly being recognized as important. Moving forward, the Strategy and Objectives Working Group will undertake a more coordinating role. This will see a Platform-wide effort to directly engage and align with the other Working Groups  to better bring forward their strategies into the Theory of Change, understand their project plans and how to interact, and bring together input from all the Working Groups to support the development of Platform Key Performance Indicators (KPIs).

Within the Strategy and Objectives Working Group itself, work on filling out the Theory of Change continues. The Working Group is also liaising closely with consultant James Griffiths on his study on social risks following the presentation of a first draft to the Working Group for review.

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