Stretching the conversation about sustainable natural rubber

In the last 30 years, Asia has doubled the area of land dedicated to rubber plantations, where environmental abuses run rampant in its complex supply chain. Now, the biggest stakeholders in rubber are setting new standards with the launch of the Global Platform for Sustainable Natural Rubber.

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By 2050, the number of cars in the world is expected to more than double as urban population growth and rising incomes lead to increased demand for mobility. This has led to louder calls for a more environmentally friendly, energy efficient transport sector.

But what’s been missing from the conversation on sustainable transport so far is a key material that cars and other vehicles literally run on: rubber.

Around 70 per cent of the world’s supply of natural rubber is used to manufacture the wheels that move cars and enable airplanes to take off and land. In the last two decades, the consumption of natural rubber, which is primarily produced in the world’s tropical regions, has been increasing at a steady rate of 5 per cent every year.

Ideal climate and soil conditions in Thailand, Malaysia, Indonesia and Vietnam have made Southeast Asia the epicentre of global rubber production. Ninety per cent of the 13.960 million tonnes of rubber tapped last year came from this part of the world. The last 10 years have also witnessed the expansion of industrial rubber practices in Cambodia and Laos, after land in China and Vietnam began to deteriorate as a result of large-scale rubber production.

On a recent trip to Bintan, an Indonesian island located an hour from Singapore’s shores, Eco-Business got a first-hand look at the reality of smallholder rubber farming in Asia and the challenges of charting a sustainable path for rubber.

Although natural rubber has not received as much attention as fellow tropical commodity palm oil, it creates a similar set of social and environmental problems, from contributing to rapid deforestation to a history of land grabs and human rights violations in the Mekong.

However, unlike palm oil, which is mainly produced in large estates owned by big, family-owned corporations, close to 85 per cent of global rubber is produced by smallholders in Asia, making traceability a major issue in the industry’s quest for sustainability.

“Natural rubber is a crucial element of tyre production, driving the importance of its sustainability,” William Dusseau, manager of technical relations at Cooper tyre and rubber company, told Eco-Business. “A coordinated, universal and standard industry approach is the way to drive solutions in establishing and promoting sustainable natural rubber practices.”

He added that the launch of the Global Platform on Sustainable Natural Rubber (GPSNR), which took place last Thursday at the World Rubber Summit in Singapore, was a significant step in developing and maintaining sustainable rubber standards.

Members of the new platform include major brand tyre companies such as Cooper, Michelin, Pirelli, and Bridgestone and global car manufacturers including BMW Group, Ford Motor Company and General Motors.

GPSNR also includes international non-profit and civil society organisations such as Mighty Earth, Birdlife International and World Wide Fund for Nature (WWF).

According to Jean Bakouma, head of the Forest Program at WWF-France, since the rubber value chain is primarily driven by buyers, tyre manufacturers hold the greatest leverage for improving both the socioeconomic and environmental performance of natural rubber production.

“A robust sustainability policy that is thoroughly implemented by tyre manufacturers must consider sustainable natural rubber as a natural and responsible way to protect forests with high conservation value and high carbon stock, as well as foster other environmental services,” he said.

More To Explore

PUBLIC CONSULTATION: GPSNR’s Assurance System

GPSNR is conducting a 30 day public consultation from 4 March 2025 to 4 April 2025 on the following mandatory aspects of its assurance system:

Resolution Document

Link

Feedback file 

Assurance System Documents 

Resolution EGA3.a Assurance System Documents.docx

Public Consultation on GPSNR Assurance System Documents Resolution.xlsx

Assurance System Disclosure Schedule 

Resolution EGA3.b Assurance System Disclosure Schedule.docx

Public Consultation on GPSNR Assurance System Disclosure Schedule Resolution.xlsx

Input from GPSNR’s February 2025 meetings, intra-category discussions, and the Assurance System Task Force has been incorporated into the documents.

After 4 April 2025, the GPSNR Secretariat will review and incorporate the comments from this public consultation. Once agreed upon, the Assurance System Task Force (ASTF) and GPSNR Executive Committee will then call an Extraordinary General Assembly to put the documents forward for a vote. 

Any feedback on the documents should be added to this file and this file by 4 April 2025.


View the Assurance System Documents here (Key documents in Resolution Annexes)


View the Assurance System Disclosure schedule here (Key documents in Resolution Annexes) 


Add your feedback here by 4th April 2025 (Assurance System Documents)


Add your feedback here by 4th April 2025 (Assurance System Disclosure Schedule)

News

Strategy and Objectives Working Group Update – October 2019

Strategy 1 – A team led by Liza Murphy with the support of Proforest has been selected to lead the work on the Assurance Models study, which is expected to be finalised in January 2020 for review by the working group before Executive Committee approval, prior to the General Assembly in March. The working group is now fully staffed with members volunteers looking into identifying co-chairs for the group.

Strategy 2 – After the first working group call, the Capacity Building working group will start working on identifying the priority countries and capacity gaps needed, a work expected to be completed in the months of October – November.  Following that, the action plan will be developed and consulted before being submitted to the Executive Committee in March 2020.  

Strategy 3 – Enhancing Transparency and Traceability working group composition is currently being finalized to ensure balance amongst the different categories of ordinary members with the expectation to kick-off the first call in November. 

All three working groups will be reporting directly to the Executive Committee while keeping regular contact with the Strategy & Objectives working Group to ensure the consistency of work. The Strategy & Objectives working group remains active to review the desired state to include the identified impact metrics, finalise the theory of change, and look at the financial model for GPSNR in coordination with the Strategy 1 – Policy Toolbox working group.

All minutes of the working groups will be available in the members section of the GPSNR website www.gpsnr.org

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